It’s time we talked about increasing your chances of getting cast in a commercial. Here at MAX Agency, we want all of our actors to be able to land any role they want, in order to get ahead in the industry.

First of all, let’s talk about what you should do before the audition.

The most important thing to remember is to be positive. Even if you’re having a horrible day, pretend that this is the best day of your life. Even if you’re extremely nervous about your audition, pretend that you’re the most confident person in the room. It will go a long way. Positivity sells; that’s one thing we know for sure. The whole point of the commercial is to get the viewers to like the actor and the product being sold. Therefore, you have to make the client and the director feel that you are a positive and likeable person.

Since there will be at least one person at the audition representing the client, it will be best if you don’t speak badly about the product. Don’t even appear indifferent to the product during the audition. The whole crew is invested in the product they’re promoting, so they are not likely going to consider you if they think you’re not even interested in their product.

One thing that’s different about commercial auditions, is that unlike regular ones, you’re allowed to dress up  a little. However, if you do dress up, make your look fit the role you’re trying out for. For example, if you’re trying out for the role of a mother, dress more conservatively and look more prim and proper. If you’re trying out for the role of a businessman, wear a suit and brush your hair back. The casting directors will definitely appreciate it. It will also make it easier for them to envision you in the role you’re trying out for.

 

Secondly, after arriving at the audition, ask if a storyboard of the commercial is available. The storyboard provides you with an idea of the “look” an actor should have, his attitude towards the product, what the blocking will be, and other useful information. Therefore, it’s important to study the storyboard, so you know what direction to take in your audition.

Thirdly, let’s talk about the audition itself. Your audition starts the moment you enter the room. You will stand in front of the camera and be asked to “slate”. That’s when you look directly into the camera and clearly state your name and agent’s name and company. If they ask you for “profiles” as well, you should turn to both sides alternatively and stand still for a moment. Then, when your lines are given to you, read them exactly as they are written, and remember that ad-libbing or riffing is not welcome.

When it comes specifically to commercial auditions, don’t avoid looking directly into the camera; you are actually expected to look directly into it. After your audition, the casting director might have you try it again with a different approach. Don’t let it disappoint you, this is actually a good sign.

Finally, when you’re done, they’ll thank you and call for the next person. You should then thank them back and leave. Don’t shake anyone’s hand, introduce yourself to anyone, ask for feedback, criticize your performance or make small-talk. This will only hold up the directors’ tight schedules and annoy them.

If they don’t call you back, don’t be disappointed. The clients often make arbitrary final decisions. Sometimes it’s also because they’re going for a specific look. However, if you did well, they’ll remember your name and call you back for a better-fitting role in the future.

We hope this helped. After all, MAX Agency wants to help its talent and actors land the best roles in Toronto.

 

To get to know MAX Agency’s actors, go to our talent blog here.

For modeling, beauty, and fashion tips, go to MAX Agency’s modeling blog here.